Kavita Jayaraman leads the custom research team in mobile and security practice areas for Javelin. With 5 years of supply side custom research experience, Kavita brings strong project management and analytical skills to all her client custom projects. Her research experience spans across various industries including telecommunications, consumer goods, medical services, consumer electronics, hotel and travel industry research. She has extensive experience in both quantitative and qualitative research methods.
Before joining Javelin, Kavita was Sr. Project Manager at Lynx Research Consulting, a boutique custom research firm. At Lynx, she managed numerous domestic and international research projects overseeing analysis using univariate techniques as well as multivariate techniques, such as choice modeling, gating analysis, and drivers analysis.
She has a Masters in Mass Communication from University of Wisconsin and a Masters in Commerce from University of Bombay.